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What an Auction Guarantee Means for a Benefit
An auction guarantee sets a minimum for a benefit's headline lots before bidding starts. amfAR's 2024 Cannes gala reached $16 million, per a Hollywood Reporter recap.
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Gala
Topic
Big Law Firms Move Into Sports Marketing and Networking Events
Law firms are borrowing the gala playbook: sponsorships, athlete interviews and hospitality, all aimed at winning sports business.
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Galas in Boston: How the City's Signature Charity Nights Work
What a Boston charity gala costs to attend, what the evening actually involves, and where the money goes.
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Events: What Counts as an Event? Sorting Community Gatherings, Ticketed Shows and Pop-Ups
A plain guide to the three main kinds of local happenings, how they differ, and how to pick the right one for a free evening or a paid night out.
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How Celebrity Stylists Build the Looks That Define a Red Carpet Season
Behind every red carpet moment stands a stylist with a plan. Here is how the looks of the season are actually built, from team to fittings.
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What Gala Sponsorship Tiers Actually Include, From Title to In-Kind
The wall of logos at a gala is a ladder with strict rules. Here is what each sponsorship tier actually buys, from title billing to in-kind support.